Monitor the number of Contacts which have advanced to the Lead stage, and to gauge if this number is increasing or decreasing over time. Track this metric regularly to assess for trends and contributing factors, such as improved CTA’s or additional lead sources.
The total number of Contacts whose lifecycle stage has been updated to “Lead” in the selected time period. If a Contact was updated to “Lead’ and then again to another lifecycle stage in the same period, they would be included in this calculation.
Last week, you updated 3 Contacts to lifecycle stage “Lead” on Monday, 4 on Wednesday and 2 on Friday. Your total number of new Leads for last week is 9.